One million music streams from Nigeria generate $300 — Tems’ manager
Muyiwa Awoniyi, the manager of Grammy-winning Nigerian singer Tems, has shed light on the alarming revenue gap faced by Nigerian artists on music streaming platforms, especially when compared to artists in developed countries.
Speaking during a recent episode of the Afrobeats Intelligence podcast, Awoniyi explained how the location of music streams significantly impacts the financial return for artists.
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According to him, Nigerian musicians earn drastically less per stream compared to their international counterparts.
“Do you know how much a million streams is worth out of Nigeria? It’s $300. Your one million streams [in Sweden] is between $8,000 and $10,000,” Awoniyi stated.
He attributed this disparity to factors such as the low cost of music streaming subscriptions in Nigeria, around N900 monthly on Spotify, and the broader impact of a struggling economy on purchasing power.
“A lot of people do not know this. Spotify treats things territorially. So if my IP is anchored to a region where one million streams is $300, I am cooked,” he added.