Disqualified housemate of Big Brother Naija lockdown season, Erica Nlewedim has been criticized on social media for sponsoring her posts on Instagram.
A Nigerian lady called out the reality TV star after she saw one of her posts being sponsored by Instagram.
Reacting to this, some Nigerians bashed Erica for paying for promotion because she wants to compete with winner of the show, Laycon.
Erica was disqualified from the reality show for confronting fellow housemate Laycon, over claims she tried to kiss him.
She was also found guilty of breaking the house rules, bullying, provocation and engaging with the production crew.