New data analysis predicts nearly half of women, 25–44 will be single by 2030

A recent projection by Morgan Stanley suggests that by 2030, 45% of women between 25 and 44 years old will be single and child-free.

This marks a major shift in traditional household structures, reflecting changing social and economic dynamics.

Experts attribute the trend to several factors.

Many women in this age group are focusing on higher education and career advancement, often delaying marriage and childbirth.

Additionally, the rising cost of living and stagnant wages make traditional family models financially challenging. With growing financial independence, marriage is no longer seen as a necessity for economic security.

Economists refer to this group as the “Prime Age Single Woman” cohort, which is expected to influence spending patterns across industries such as real estate, travel, healthcare, and consumer goods, fueling the rise of the “Sheconomy.”

The trend signals that society may increasingly normalize single-person households, prompting businesses and policymakers to rethink strategies that once focused on traditional family structures.

Social media reactions

@base.eth: “I would sell Lagos State for these girls.”

@DavidWall: “The false map promised us a playground of infinite choice, but the territory remains an unforgiving landscape of biology and time. Every ‘freedom’ comes with a hidden invoice we eventually have to pay.”

@Drelmoa: “45% of women ages 25–44 will be single and childless by 2030? Society is collapsing, and it won’t be good in the long run! Something needs to be done.”

@chriswave: “That’s exactly what they wanted, so they got it. Men don’t approach anymore because they risk being labeled a ‘creep’ and rejected. Women only want a small percentage of men.”