Chelsea unveil 2026-27 home kit featuring iconic lion crest and yellow trim

Chelsea FC have officially unveiled their 2026-27 home kit, bringing back the club’s iconic yellow detailing and introducing a refreshed version of the famous rampant lion crest.

The new Nike-designed shirt features a bright blue base with Midwest Gold accents on the club badge and Nike swoosh, while a collar and button-down neckline add a classic touch to the design.

Fan-influenced redesign of the iconic crest

Chelsea said the revamped crest was developed following consultations with supporters, with the rampant lion woven into the fabric of the shirt.

The club’s famous lion emblem, first adopted during the era of former manager Ted Drake, remains a central feature of the new look.

Global marketing rollout featuring high-profile names

The launch campaign was rolled out across multiple cities worldwide, with celebrities and athletes showcasing the kit in a series of promotional appearances.

Golfer Justin Rose was among the first to wear the shirt publicly, while singer Madonna and Brazilian artist MC Hariel also featured in the campaign.

Performance-focused technology integrated into new kit

Chelsea also revealed that the kit is the first in the club’s history to incorporate Nike’s Aero-FIT technology, which is designed to improve airflow and cooling for players during matches.

The shirt is now available through Chelsea’s official store, Nike and selected retailers ahead of the new season.