According to Allure, plastic surgeons in America have seen almost a tripling in the number of millennial-aged patients coming forward asking for the procedure – presumably influenced by the likes of Miranda Kerr and Blac Chyna. It’s minimally invasive and takes about 30 minutes.
So…how does it work (do we dare ask)? A small incision is made inside the patient’s mouth ‘where a defect is created in the cheek muscle, known as the buccinator,’ plastic surgeon Wright Jones tells the magazine.
‘The muscle is then attached to the undersurface of the skin so that the dimples are seen upon animation, but not when the face is relaxed.’
Following surgery, patients are left with semi-permanent dimples for up to two months, along with a little swelling and discomfort. And after that, the tissue settles and the dimples can only be seen when smiling.
So, how much does it cost to have some holes cut in your cheeks?
Depending on the difficulty of the surgery, anywhere between $800 (£615) and $2,500 (£1,923).